Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.



Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Auteur | Mats Lindgren
Taal | Engels
Type | Hardcover
Categorie | Economie & Financiƫn

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