In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day - from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another web design guidelines book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and urban legends that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs. the concise, practical, full-color guide to building great web sites and apps by reflecting human psychology in all you do - now fully updated for the latest research! Learn what motivates human behavior, and apply that knowledge in all your web designs Grounded firmly in science, but more accessible and easier to apply than ever before Fully updated to reflect new research findings in areas ranging from motivation to emotion Dr. Susan Weinschenk has a PhD in Psychology and 30+ years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her books also include How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation; 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What Makes them Click? She writes a popular blog at her website: theteamw. comlog.