A textbook adaptable to several types of courses, including a one-quarter or one-semester course covering the core material, a longer course that includes such topics as uncertainty and market failure, or a course emphasizing specific topics such as modern pricing theory or business strategy. Assuming a potential readership from diverse backgrounds, uses no calculus and marks the more advanced sections with warning asterisks. Incorporates changes in the field over the past few years, including the new importance given to game theory and the strategic interaction of firms. First published in 1989 and most recently in 1995. Answers are provided for selected problems. Annotation c. by Book News, Inc., Portland, Or.