The key to a successful MDM initiative isn't technology or methods, it's people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM-an understanding that will greatly enhance your ability to communicate with stakeholders and win their support. Moreover, it will help you deserve their support: you'll master all the details involved in planning and executing an MDM project that leads to measurable improvements in business productivity and effectiveness.

• Presents a comprehensive roadmap that you can adapt to any MDM project
• Emphasizes the critical goal of maintaining and improving data quality
• Provides guidelines for determining which data to "master."
• Examines special issues relating to master data metadata
• Considers a range of MDM architectural styles
• Covers the synchronization of master data across the application infrastructure