A relentlessly entertaining, totally accessible writing guide for the novice and the professional alike.

Most writing books dwell on common issues of style and grammar. Yet most writers also confront complex problems of story design. This fifty-rule guide by Francis Flaherty, a New York Times editor, offers much-needed solutions and sage advice to address these concerns.

“Sometimes, say things sideways,” Flaherty writes. “The reader will be grateful.” “White is whitest on black,” he observes. “Let contrast work for you.” Through such hard-won, story-level insights, sprinkled with examples from real stories and leavened with a good dose of newsroom memoir, The Elements of Story merits a spot on every writer’s shelf.