HORECA 2 - From Groupon Vouchers to Loyal Guests: Winning Strategies for Customer Retention in the Restaurant Industry

In today's fiercely competitive restaurant industry, customer retention has become a critical factor in sustaining business success. With a plethora of dining options available to consumers, restaurants must go beyond attracting new customers and focus on retaining existing ones. This chapter delves into the significance of customer retention in the restaurant industry and examines the challenges and opportunities associated with dealing with Groupon voucher customers.