The word sales funnel gets thrown around a lot in the web creation world, and it’s usually connected to a high price tag and possibly a ‘top secret’ formula.

While researching this book, I’ve read a lot of posts and OTHER books which talks about building funnels, but none of which actually talk about the essential details of building a sales funnel in WordPress.

The truth is that you can use a small set of tools to create and easily perfect your sales funnel.

A sales funnel, however, is not worth the effort, if you don’t have the means to optimize it. That’s why I’ll be giving you the foundation knowledge of what a sales funnel is, how it works, and how to create the essential module of a funnel, and how to connect it to analytical tools so that you can know what works and what does, giving you the hard data with which to tweak and perfect your sales funnel.

This book, we are going to remove all the barriers that used to hold you back from getting more sales and conversions. We’ll start you off with an introduction to the alluring world of funnel building.